Small and medium businesses (SMBs) are a critical growth segment for telecom operators, but their needs are often complex and cost-sensitive.
In this webinar, Renata Stefic, Director of Marketing Enterprise Department at A1 Croatia will share how bundling mobile services, FTTH, hardware, and ICT solutions can unlock new value for SMBs in a market shaped by high subsidies and ongoing digital transformation.
The session will explore:
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Strategic portfolio layering — from core connectivity and hardware to future adjacent services.
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Operational and technical enablers needed to deliver convergent bundles.
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Go-to-market execution and the role of partnerships.
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Real-world insights into what SMB customers value most, and where challenges arise.
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Early results, lessons learned, and the road ahead.
This webinar will provide practical takeaways for telcos looking to strengthen their SMB propositions and spark a discussion on how peers across Europe are approaching this vital segment.
To confirm your participation and receive the Teams link for this webinar, please register using the button below:
