This group exchanges strategies, use cases, and solutions related to business objectives in sales, self-service, and customer experience in the digital environment.

• Digital environment + communications development: webchat, video chat, apps, website development, chatbots + A

• Digital Sales: Omni-channel design, sales funnel management, analytics, campaigns

• Identity Management: Authentication, login, privacy, personalization, targeting + segmentation

• User experience design + management: Customer journey, self-service optimization, NPS, channel management, dev/ops, KPIs 

• Agile development + digital culture enhancement 

Working Group confidentiality rules can be accessed here.