Digital Sales And Customer Experience Working Group
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Presentation

This group exchanges strategies, use cases, and solutions related to business objectives in sales, self-service, and customer experience in the digital environment.

  
  • Digital environment + communications development: webchat, video chat, apps, website development, chatbots + A

  • Digital Sales: Omni-channel design, sales funnel management, analytics, campaigns

  • Identity Management: Authentication, login, privacy, personalization, targeting + segmentation

  • User experience design + management: Customer journey, self-service optimization, NPS, channel management, dev/ops, KPIs 

  • Agile development + digital culture enhancement 

 

Working Group confidentiality rules can be accessed here.

PARTICIPANT PROFILE

  • Heads/ Directors of Digital
  • Digital (Service/ Operations/ Marketing) Managers
  • SVPs/ Directors/ Managers of E-Business
  • Online-Cross Channel Development SVPs/ Directors/ Managers
  • Participation by supporting parties subject to approval by the working group

 

Ruxandra Cioban coordinates the activities for this group.

Display map with group members

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