08:00 – 09:00

09:00 – 11:00

Meeting Room - Olympia A + B
Location - Underground (-1 Floor)

Keynote 1: Welcome Speech - Wim De Meyer, ETIS Managing Director (10’)

Keynote 2: Building the Future: Collaboration and Innovation of Telecoms in a Transforming World - Pedro Gonçalves, MEO, ETIS Chairman (15’)

Keynote 3: How to Thrive in Unthinkable Times: Change Your RULEs, Andrew Collinson, Connective Insight (15’)

Keynote 4: Secure, Aware, Resilient: Driving a Strong Security Culture - Ulrich ten Eikelder, Deutsche Telekom & Marcus Beyer, Swisscom (10’)

Keynote 5: Telco Security Landscape 2025 - Richard Kerkdijk, TNO (10')

Keynote 6: AI Makes Telcos Smart. But Are Telcos Smart About AI? - Thomas Kruger, BCG (10’)

11:00 – 11:30

Coffee Break

11:30 – 13:00

Meeting Room - TBA

In this introductory session, each company is allocated 10 minutes to present:

• an overview of their AI & data analytics departments,
• its objectives,
• recent challenges,
• and expectations from this 2 days-long meeting.

13:00 – 14:00

Meeting Room - KALLIRHOE
Location - Ground Floor

Lunch Break

14:00 – 15:30

Meeting Room - TBA

Theme: Efficient and beneficial use of telco data.

AI is only as smart as the data it is receiving. How can telcos analyse and interpret available data to unleash its full potential?

Potential presenters could discuss:

• What kind of data is informative and relevant for telcos? How does it serve the projected business goals?
• How to organise data management to improve data quality and efficient governance? What are the common challenges?
• How to train AI to increase the benefit gained from telco data?

Presentations:

• LLM-based call - transcript analysis by Swisscom

15:30 – 16:00

Coffee Break

16:00 – 16:30

Meeting Room - TBA

Theme: How to prepare internal documentation, processes, and data to be LLM-ready for retrieval-augmented generation (RAG), copilots, and AI agents.

We would like to organise a short roundtable. We kindly ask each participant to prepare, and be ready to answer questions such as:

• In your experience, how do you turn scattered, unstructured content into usable, high-quality knowledge bases?
• Who owns and maintains knowledge assets in an AI-first organisation?
• What standards or practices make documents “LLM-friendly” (e.g., semantic structure, version control, metadata)?

Discussion led by Proximus Group

16:30 – 17:30

Meeting Room - TBA

Theme: Enhancing customer experience through data & ML/AI-driven strategies.

Closing the first day, we will listen to some presentations about: 

• How to use available telco data to improve customer experience and increase customer satisfaction?
• How to optimise sales channels and offering change by using ML/AI and data analytics?
• How to use data to predict and prevent customer churn?
• How can we uses ML/AI to create dynamic content?

Presentations:

• Churn prediction, prevention, and customer segmentation based on ML by Swisscom
• Using GenAI to support business strategy by A1 Telekom Austria
• Empowering the Front Office: Leveraging Data-Driven Customer Cards by Tet
• Building Intelligent Ecosystems: The AI Revolution in Collaboration by MEO

18:15 – 20:00

20:00 – 22:00

09:00 – 10:30

Meeting Room - TBA

Theme: Defining AI and data governance models that balance compliance and ethics with innovation.
Joint session with the Data Privacy Working Group

We invite presenters to talk about some of these suggested topics:

• Privacy compliance: aligning data management and AI systems with GDPR, the AI Act, and other privacy regulations,
• Responsible AI adoption: defining responsibilities between departments and functions, auditing AI models, and ensuring transparency,
• Training & Awareness: Educating employees on the ethical use of AI and Big Data.

Presentations:

• Our AI learning journey by A1 Telekom Austria

11:00 – 11:30

Coffee Break

11:00 – 12:30

Meeting Room - TBA

Theme: Practical AI implementations for operational efficiency and new revenue streams.
Joint session with the Digital Telco Strategy Forum and the Network & IT Transformation working groups.

We invite presenters to introduce the AI applications they are working on that serves the company’s business goals, be it in the realm of customer service automation, network optimisation, or fraud detection, to name a few. We welcome presenters who bring not just success stories but also challenging journeys that other operators can learn from.

Presentations:

• TeBIT 2024 Benchmark results by Thomas “Tom” Krueger, BCG
  
• Business efficiency using AI by A1 Telekom Austria
• GenAI retrieval chatbot, Hekabot by MEO

12:30 – 13:30

Lunch Break

13:30 – 14:30

Meeting Room - TBA

Theme: Engagement and testing new projects related to Agentic AI.
Joint session with the Digital Telco Strategy Forum and the Network & IT Transformation working groups.

We invite participants to present on:

• How can Agentic AI help improving customer operations?
• How are companies engaging with AI agents? Are there any use cases out there?
• What are the challenges that arise with the deployment of AI agents?

Presentations:

• Agentforce, the AI agent by Salesforce
• ixi-O, the LG Uplus AI call agent by Jerry Jae Yeol Kim, LG U+

14:30 – 15:30

Meeting Room - TBA

Theme: Moving from scattered experiments to enterprise-wide AI strategies.
Joint session with the Digital Telco Strategy Forum and the Network & IT Transformation working groups.

In this session, we invite presenters to introduce their company’s journey from the definition of a business problem and the conception of an AI solution, all the way to the wide deployment of an AI system. Presenters could explore:

• How do you define and prioritise high-impact AI use cases?
• What does a roadmap look like from proof-of-concept to scaled implementation?
  

15:30 – 16:00

Meeting Room - TBA

Closing session to share your feedback about the event and discuss what topics should be addressed at future ETIS AI & Data Analytics Task Force events.

16:00 – 17:00

Farewell Reception for all attendees in the Foyer