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|ETIS Community Gathering 2014|
"How Digital Disruption, OTT players & Social Media are transforming the Telco Value Chain"
Hosted by ETIS in Budapest, Hungary on 16-17 October 2014
The theme provides an overview of the ‘Digi-Shifting’ trends affecting the Telecoms Value Chain as well as some IT success stories of how our Members are using Social Media and partnering with OTTs in a number of interesting ways to create new business models, engage customers and employees as well as transform organisational culture. The keynote presentation will focus on how social media is transforming the Telecoms industry. The Telecom industry has facilitated the rapid adoption of social networking and social business on a global scale. But to what extent have Telcos used social networking and social tools to transform their own businesses? The adoption of social media by Telcos to engage with customers is still rather low. And with respect to applying social tools to drive innovation, Telcos are clearly outpaced by over-the-top service providers. The Gathering will also feature a welcome address from Christopher Mattheisen, CEO of Magyar Telekom, who will show how Social Media is a key component of Magyar Telekom’s ‘Digital Life’ Strategy.
The remainder of day 1 and all of day 2 will be dedicated to the following ETIS Working Groups:
Should you have any questions at all or you are not a member of ETIS and are interested in participating or sponsoring this year's Gathering, please do not hesitate to contact us.
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